CAPTURE ATTENTION WITH AN OFFER THEY CAN'T REFUSE

The purpose of consumer sales promotions are to encourage purchasing at retail locations by persuading consumers to select brands for purchase or to promote brand loyalty. Promotional campaigns are designed to generate direct sales and opportunities to reach potential customers.

Trade sales promotions help to re-inforce the brand positioning, educate retailers on brand features and push products from within the store organisation. If done strategically and creatively they will help generate sales long after the promotion is over.

Whitewater has developed national and regional sales promotions that include customer specific contests and sweepstakes, refund offers, scratch & win promotions, coupons, co-op promotions, point-of-sale displays and loyalty programs.

Now promotions can direct consumers back to your web site for more interactive communications, on a one to one basis. More detailed information can be collected and a consumer response marketing system can be created and utilized to mine for more information and to promote future promotions and offers.